A Guide To Trademarks For Small Business

Whether you’re looking to protect your business name, logo or phrase, a registered trade mark is a form of intellectual property (IP) protection that can help your enterprise grow.

It can provide you with:

• the legal right to place the ® symbol next to your trade mark, acting as a visible deterrent to copycats
• exclusive rights to use your trade mark in Australia
• the ability to stop others from using your trade mark through an infringement action
• the ability to generate revenue by selling or licensing others to use your trade mark for a fee (e.g. producers, distributors, sellers, franchisees or contractors).

A registered trade mark can be an important asset for a business of any size. It can also help your business avoid costly and time-consuming infringement claims and the expense of rebranding.

Consider applying to register your own trade mark

Once you’re confident with your ideas, thefree TM Checker tool can help you check whether a specific word, phrase or logo is suitable for registration in Australia.

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